{"product_id":"sony-pro-bravia-professional-fw-98bz53l-digital-signage-display-fw-98bz53l","title":"Sony Pro BRAVIA Professional FW-98BZ53L Digital Signage Display FW-98BZ53L","description":"\u003cp\u003e\u003cb\u003eAwesome picture quality, brightness and contrast in our largest screen size\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience's attention. Blending cutting-edge technology with installation-friendly features, 98\" BRAVIA BZ53L adds Sony's unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it's the 4K HDR professional display that's bigger in every way.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSpectacular 780 nit brightness, and more\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBrightness matters. In busy retail showrooms or corporate lobbies, 98\" BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can't be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDeep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Sony's Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it's the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone, from corporate visitors and staff to shoppers and students.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAnti-Glare\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions, becoming a whitish blur that's less noticeable to viewers than sharply reflected light.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLow Reflection\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA special coating is added to the surface of the panel. Incident light rays bounce off the surface of the clear layer, as well as the panel surface beneath. Interference between the reflected rays causes cancellation, reducing reflections seen by viewers.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSuperior pictures, always | High refresh rate\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e98\" BRAVIA BZ53L sports a 4K 120Hz panel, coupled with XR Motion Clarity and Motionflow XR to reproduce fast paced on-screen movement with unprecedented smoothness, clarity and realism.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRicher, more lifelike colour\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eXR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony's unique Cognitive Processor XR processor.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCognitive Processor XR™\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe world's first picture processor with cognitive intelligence understands how humans really see the world. The 98\" BRAVIA BZ53L with Cognitive Processor XR™ opens up an unprecedented viewing experience, immersing you even more deeply in every scene.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eXR Color\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDiscover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades, and realistic textures.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eXR Clarity\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe powerful processor accesses vast amounts of picture data, intelligently recreating lost details and textures with upscaled image sources.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eXR Motion\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eXR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eXR Con.trast\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBright areas are even brighter and dark areas are darker, adding depth to scenes without losing highlights or shadow details.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eExceptional dynamic range with Full Array Local Dimming\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOur Full Array LED screen technology delivers superior contrast compared with conventional edge LED screens. It's also more energy efficient, helping you enjoy spectacular high-contrast images while consuming less power.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDigital Signage Display - Ideal for rack, passageway, booth or display counter\u003c\/li\u003e\n\u003cli\u003eExperience luminescent visual images with LCD display\u003c\/li\u003e\n\u003cli\u003eFeatures a 4k Ultra HD 3840 x 2160 resolution\u003c\/li\u003e\n\u003cli\u003eEngages your customers and makes their viewing experience breathtaking with its 2160p content\u003c\/li\u003e\n\u003cli\u003eDirect LED backlight technology for a consistent picture quality from corner to corner\u003c\/li\u003e\n\u003cli\u003eWith its 98\" screen size and 780 cd\/m² brightness, this digital signage system is perfect for displaying high-impact information in hotels, eateries, and other businesses\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony Pro","offers":[{"title":"Default Title","offer_id":50281728049426,"sku":"FW-98BZ53L","price":14281.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9995\/7778\/files\/177082688.jpg?v=1726923501","url":"https:\/\/www.ziestech.com\/products\/sony-pro-bravia-professional-fw-98bz53l-digital-signage-display-fw-98bz53l","provider":"Ziestech Inc","version":"1.0","type":"link"}